There has never been a Korean boyband like Super Junior, who has so thoroughly infiltrated your life before: you turn on the television and you will see their CFs on any channel.
According to the latest from China News, the number of products that Super Junior is currently endorsing is five. For a foreign boyband, they have already broken all records for foreign endorsers in China.
When you see them on the news as frequently as local boybands Fahrenheit and Lollipop, do you not think: how did they manage to sweep across the whole of China and mesmerize it?
Ten years ago, H.O.T started the boyband wave in China, and let them know the prowess of Korean boybands then. After that, both Shinhwa and Dong Bang Shin Ki continued the hallyu wave in China, becoming the idols that everyone strived to emulate.
If one had to say who is currently the most popular boyband in China, it has to be the extremely large roundup called Super Junior. Furthermore, the sub-unit SJ-M with Hankyung as its leader has won the hearts of many teenage girls in China.
They have opened up a new route for Korean stars in the Mainland.
Super Junior: the real all-rounded idols After the successes of artistes such as H.O.T, Shinhwa, Dong Bang Shin Ki and BoA under its wing, the largest entertainment company in Korea, S.M Entertainment then started planning for a refreshing new group for fans.
On the 6th of November 2005, S.M Entertainment officially introduced their new boyband, a thirteen member group consisting of “flower boys”.
This was an important step towards the overseas market for S.M, and the sheer number of people in Super Junior already generated much attention that was needed for the group.
Talents are all-rounded; they’re not only singers What made Super Junior stand out from the other boybands at that time was that they were comprised of thirteen members that specialized in different areas. They were singers, actors, comedians, composers, models and MCs (Master of Ceremonies, used here to refer to host/singers).
Once they had debuted, all thirteen members had the chance to showcase their own special talent.
One special, Chinese face In this massive group however, one face stands out and is particularly striking. He is the Chinese member Hankyung (or Hangeng) that was picked via the H.O.T auditions in China during the 2001 edition. He is tall and handsome, and has vast talent in dancing.
Because of his appearance, Super Junior was destined to shine in the Chinese market.
From their first single, Super Junior’s road of fame has been relatively smooth. All of their lead singles from every one of their three albums have been chart-toppers, and they also have had two concert tours around Asia, causing a frenzy everywhere they toured. The members also have had good results in both hosting and acting as well.
Earlier this month, Super Junior appeared as guests for the Golden Melody Awards in Taiwan, and they were ironically more popular than most of the other guests there. Their fans had been mobbing them ever since their touchdown in Taiwan, and they would not cease until SuJu’s departure.
Their popularity even led to the organizing unit specially planning a small copycat version of Super Junior, for more news coverage.
~Credits : Daily K Pop News
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